Tag: TikTok

  • Navigating TikTok’s Viral Content Landscape: Challenges and Opportunities for Digital Marketers

    Navigating TikTok’s Viral Content Landscape: Challenges and Opportunities for Digital Marketers

    TikTok, the wildly popular short-form video platform, has taken the social media world by storm. For digital marketers, understanding the types of content that thrive on TikTok is crucial for reaching and engaging with the platform’s massive 1.2billion+ audience. In this post, we’ll explore three key categories of TikTok content: viral dances, edutainment, and show…

  • Augmented Reality through Unity

    Augmented Reality through Unity

    Augmented Reality (AR) is experienced in many different ways. One of the most common is via smartphones through ‘face filters’ on social media apps such as TikTok, (which I have previously written about and demonstrated). However, AR face filters do not have to be accessed via social media apps only. Game development engines, such as…